Flowers Foods, Inc. engages in the production and marketing of bakery products in the United States. It operates in two segments, Direct Store Delivery (DSD) and Warehouse Delivery. The DSD segment produces fresh packaged bakery products, including fresh and frozen packaged bread and rolls; breakfast breads; bagels; English muffins; honey wheat dinner rolls; and sandwich rolls and ciabatta rolls. This segment markets its products under the brand names of Flowers, Nature's Own, Whitewheat, Cobblestone Mill, Blue Bird, ButterKrust, Mary Jane, Dandee, Evangeline Maid, Ideal, and Captain John Derst. The DSD segment also markets regional franchised brands, such as Sunbeam, Bunny, Holsum, Aunt Hattie's, and Country Hearth. The Warehouse Delivery segment produces and sells pastries, doughnuts, and bakery snack products primarily to customers for re-sale through various distribution channels comprising mass merchandisers, vending, and convenience stores. It also provides calorie products consisting of muffins and cupcakes; buddy bars; cake donuts, cake products, frozen bread, rolls, and buns for sale to retail and foodservice customers. This segment markets its products under the Mrs. Freshley's, Snack Away, European Bakers, and Broad Street Bakery brand names. The company's customers include mass merchandisers, supermarkets, grocery retailers, restaurants, fast-food chains, food wholesalers, institutions, vending companies, and wholesale distributors. Flowers Foods, Inc. is headquartered in Thomasville, Georgia.

INCORPORATED: in Georgia in October 2000. Prior to Mar. 26, 2001, the company was a wholly owned subsidiary of Flowers Industries, Inc. (FII), whose predecessor was founded in 1919. On Oct. 26, 2000, FII and Kellogg Co. entered into an agreement and plan of restructuring and merger pursuant to which a wholly owned subsidiary of Kellogg merged with FII on Mar. 26, 2001. As a condition to the merger, FII transferred its traditional fresh and frozen bakery operations and certain other corporate assets and liabilities to the company and distributed all of the outstanding shares of the company to FII shareholders on Mar. 26, 2001. FII shareholders received one share of the company's Common stock for every five shares of FII owned.

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