In 2006, Nash Finch Company announced the launch of an exciting new strategic plan, Operation Fresh Start, designed to sharpen the Company's focus and provide a strong platform to support growth initiatives. Built upon extensive knowledge of current industry, consumer and market trends, and formulated to differentiate the Company, the new strategy focuses activities on specific retail formats, businesses and support services designed to delight consumers.

The strategic plan encompasses several important elements:

• Emphasis on a suite of retail formats designed to appeal to the needs of today's consumers including everyday value, multicultural, urban, extreme value and upscale formats, as well as military commissaries;

• Strong, passionate businesses in key areas including perishables, health and wellness, center store, pharmacy, and military supply, driven by the needs of each format;

• Supply chain services focused on supporting company businesses with warehouse management, inbound and outbound transportation management, and customized solutions for each business;

• Company retail support services emphasizing best-in-class offerings in marketing, advertising, merchandising, store design and construction, store brands, market research, retail store support, retail pricing, and license agreement opportunities.

• Store brand management dedicated to leveraging the strength of the Our Family brand as a regional brand through exceptional product development coupled with pricing and marketing support; and

• Integrated shared services company-wide including IT support and infrastructure, accounting, finance, human resources and legal.