Bassett Furniture Industries, Inc. is a leading vertically integrated manufacturer, importer and retailer of high quality, mid-priced home furnishings. With more than 130 Bassett Furniture Direct stores, Bassett has leveraged its strong brand name in furniture into a growing network of licensed and corporate stores that focus on providing consumers with a friendly environment for buying furniture and accessories.
The most significant growth vehicle for Bassett continues to be the company's dedicated retail store program. Bassett Furniture Direct was created in 1997 as a single source home furnishings retail store that provides a unique combination of stylish, quality furniture and accessories with a high level of customer service. The store features custom order furniture, more than 1,000 upholstery fabrics, free in-home design visits, and perfectly coordinated decorating accessories. The Company plans to open between 10 and 20 new stores each year over the next several years. Bassett's retail strategy would be difficult to duplicate in the category -- affordable custom-built furniture that is ready for delivery in the home within 30 days.
The stores are supported with a year-long advertising calendar and national advertising to drive traffic into stores. The selling philosophy in the stores is based on building strong long-term relationships with each customer. Sales people are referred to as Design Consultants and are each trained to evaluate customer needs and ultimately solve their decorating problems.
Bassett's balance sheet is one of the strongest in the furniture industry and is instrumental to its store rollout strategy. The Company is nearly debt-free and is bolstered by a sizeable investment portfolio and a significant affiliate investment in a showroom real estate property.
For more information, visit the Company's website at www.bassettfurniture.com or visit a Bassett store and you'll see why "You've Never Bought Furniture Like This Before."
